The European Union recently passed the Digital Markets Act which will, optimistically, give consumers and game makers more options for where and how they can purchase digital games and content. The act will potentially affect the mobile games market, which is predominantly controlled by Apple and Google without much wiggle room for outside options, much to Epic’s very public chagrin.
The act will allow game publishers and developers to push consumers toward different purchasing outlets outside of Apple and Google’s ecosystems. It means Apple and Google will have to legally allow consumers to purchase game content outside of its stores and bring them into their games. According to an official European Union website offering details about the Act, “It is among the first Initiatives of its kind to comprehensively regulate the gatekeeper power of the largest digital companies.”
Ideally, it will prevent bottlenecks between businesses and consumers and work toward a goal of ensuring a safe and accountable online environment and could also extend to non-gaming digital services like social media or other online marketplaces. The hope for the act is that it will encourage innovation and open the doors for more competition in the digital and mobile marketplace. Additionally, it will also require consumers be able to easily uninstall and change various settings on pre-installed apps.