The current Unity CEO and former EA boss, John Riccitiello, has said that if studios don’t consider monetization in their games during the creative process, they’re a “f***ing idiot,” but has since apologized for his comment.
During a recent interview with PocketGamer.biz, the CEO discussed the announcement that Unity and IronSource would be merging, while also touching on the criticism both companies have received regarding the inclusion of monetization during earlier development.
“Ferrari and some of the other high-end car manufacturers still use clay and carving knives,” Riccitiello said. “It’s a very small portion of the gaming industry that works that way, and some of these people are my favourite people in the world to fight with–they’re the most beautiful and pure, brilliant people. They’re also some of the biggest f***ing idiots.”