TikTok quietly launched a handful of HTML5 mini-games onto its app, according to a TechCrunch report. The social media app’s pilot program is stocked with games by mobile developers Voodoo, Nitro Games, FRVR, Aim Lab, and Lotum.
As told to TechCrunch, TikTok confirmed the pilot gaming program’s launch in a select number of countries, including the US. “We’re always looking at ways to enrich our platform and regularly test new features and integrations that bring value to our community,” a TikTok spokesperson said. “Currently, we’re exploring bringing HTML5 games to TikTok through integrations with third-party game developers and studios.”
TikTok wants to test audience reception and how the current selection of games’ performs on the app.