Clash of Clans is a huge mobile hit and has been since it released 10 years ago. A decade of millions of engaged players is an impressive run, but developer Supercell decided 10 years wasn’t quite long enough, so to celebrate the anniversary milestone, it has created a strange alternate universe where Clash of Clans has been around for 40 years. To make up for the 30 years where players weren’t able to enjoy Clash of Clans, Supercell has created a number of videos, images, apparel, breakfast cereals, and more to fill the gap.
To kick things off, Supercell has imagined (and developed) a collection of mini-games playable in Clash of Clans that play like old arcade games inspired by the different decades. It has also created matching art to go alongside the games with a series of posters.
Supercell has also produced a 20-minute documentary feature about the making of Clash of Clans, again, imagining what it would have been like had the game been developed in the ’80s. It’s a strange approach to exploring a popular game’s backstory–which is to say it is entirely made up. You can watch the full video below.