Fast food giant Chipotle is adding a new item to its menu, Garlic Guajillo Steak, and it is debuting inside of a video game. Chipotle has partnered with Roblox to add the new steak to the Chipotle Grill Simulator in Roblox.
Today only (September 13), Roblox users and Chipotle Rewards members are the only ones who can order the new protein in real life. Everyone else can order the new menu item tomorrow, September 14.
Anyone who jumps into the Chipotle Grill Simulator on Roblox today will see Chipotle head chef Nevielle Panthaky giving guests a virtual rundown of the new garlic steak. Players can “virtually taste” the protein and earn Burrito Bucks to get cosmetic items for their character inspired by the steak. Everyone who logs into Roblox for this campaign gets a chance to earn a free Garlic Guajillo Steak in real life at Chipotle.